Public Relations Executive

Company Description

Oceedee is a modern Indian shoe brand known for its exquisite and contemporary designs with a strong focus on craftsmanship. We take pride in our ability to customize shoes for comfort, bringing designs that fit the modern Indian woman. Rooted in traditional handicraft, Oceedee delivers silhouettes that merge elegance with everyday wearability.

Role Description

As a PR Executive at OCEEDEE, you will be the voice of the brand across all media platforms. You will be responsible for building and maintaining strong media relationships, increasing brand visibility through strategic placements and influencer collaborations, and managing press outreach and brand collaborations. This role requires a strong understanding of fashion, storytelling, and influencer culture.

Key Responsibilities:

Influencer Collaborations:

• Identify and liaise with relevant influencers for content creation
• Coordinate campaigns and manage influencer outreach strategies

Celebrity Collaborations:

• Identify and liaise with relevant stylists for organic product placements
• Get relevant celebrities to feature in OCEEDEE

Media Relations:

• Develop and maintain strong relationships with fashion, lifestyle, and luxury media outlets (online + print)
• Secure press coverage in leading publications, blogs, and digital platforms
• Create and maintain a media contact database

Press Communication:

• Write press releases, media kits, and brand stories that reflect OCEEDEE’s ethos
• Coordinate sample requests, image pulls, and product placements with stylists and editors

Brand Collaborations:

• Identify relevant brand partners with synergies for a potential collaboration
• Develop outreach strategies and drive the execution of the campaign with the Brand Head

Monitoring & Reporting:

• Track all media coverage and prepare monthly PR reports
• Monitor industry trends and competitors' PR activities

Qualifications

• Bachelor’s degree in PR, Communications, Fashion, or a related field
• 1-2 years of experience in PR or Communications, preferably in the fashion or lifestyle industry
• Strong network of media and influencer contacts in fashion & lifestyle
• Excellent written and verbal communication skills
• Eye for aesthetics and attention to detail
• Ability to multitask and meet tight deadlines
• Self-starter with a passion for fashion, sustainability, and storytelling