Public Relations Executive

Company Description

Intelliquo is built around a core team of experts and reputation managers, offering a diverse range of skills and experience beneficial to clients. Our team includes PRs, marketeers, creatives, journalists, and many more, from traditionalists to digital natives, allowing us to provide perfect solutions. We have worked with a mix of big names, small businesses, and individuals across various sectors such as business events, travel & hospitality, financial, fashion, music, security, energy, education, and not-for-profits.

Role Description

This role requires a dedicated and experienced individual to manage and enhance the public image of the agency's Food and Beverage (F&B) clients through strategic public relations initiatives. The ideal candidate possesses a deep understanding of the F&B industry, excellent communication and media relations skills.

Responsibilities

• Develop and execute PR strategies: Create comprehensive PR plans and campaigns tailored to the specific needs and objectives of F&B clients, focusing on increasing brand awareness, driving positive media coverage, and building strong relationships with key stakeholders.

• Manage media relations: Cultivate and maintain strong relationships with food critics, journalists, bloggers, influencers, and other media professionals within the F&B sector. 

• Content creation: Develop compelling and engaging content, including press releases, pitches, speeches, articles, and social media posts, aligned with client brand voice and industry trends.

• Crisis communication: Develop and implement effective crisis communication plans to mitigate negative publicity and protect client reputation during challenging situations.

• Event planning and management: Organize and oversee promotional events, product launches, tastings, and other events designed to generate positive media attention and enhance client visibility.

• Reporting and analysis: Monitor media coverage and analyze campaign effectiveness.

Skills and qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.

• 1-3 years of experience in public relations, with a focus on the F&B industry preferred.

• Proven track record of developing and executing successful PR campaigns and media relations initiatives.

• Strong understanding of the F&B industry, including current trends, consumer preferences, and media.

• Excellent written and verbal communication skills

• Experience in crisis management and reputation management.

• Strong interpersonal and networking skills to build and maintain relationships with media professionals and influencers.

• Ability to work under pressure, manage multiple projects simultaneously, and meet tight deadlines.

• • Creativity, attention to detail, and a results-oriented approach.