Public Relations Executive

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About the company

BCPL – BEAUTY CONCEPTS, established in 1996 is a member of the Bahety Group of Companies, one of Kolkata’s most trusted business houses. With a brand portfolio exceeding 45 leading international brands in fragrances, beauty & cosmetics, BCPL is the preferred partner for international brands foraying the growing Indian Market. With over 30 years of customer understanding across the segments of Mass, Mass Premium, Fashion, Prestige & Luxury, BCPL provides its partners with a competitive edge in a challenging & emerging market like India.

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Key Responsibility Areas:

• Identify, research, and collaborate with relevant influencers to align with brand campaign
• Coordinate influencer outreach, negotiations, contracts, and deliverables.
• Monitor influencer content and ensure brand guidelines and key messages are consistently communicated.
• Compile coverages, campaign overview and brand reports
• Follow up with influencer to retrieve deliverables in the given timeline
• Build and maintain strong relationships with media contacts across lifestyle, fashion, Beauty publications
• Secure editorial placements, interviews, and coverage in key media
• Maintain and update media database lists and monitor press coverage.
• Create and manage guest lists for media and influencer-focused events.
• Liaise with venues, vendors, and internal teams to support seamless event execution.
• Develop moodboards and concept visuals to support campaign storytelling and event planning.
• Edit and proofread all PR materials to ensure consistency and accuracy.
• Write clear & well-crafted messaging and caption copies for socials.
• Publish & share content daily on social media account
• Collaborate with other departments to manage coordination

• Skills Required:

• Intermediate Microsoft Office & communication skills
• Organised with high attention to detail
• Highly motivated with can-do attitude & enthusiastic
• Can work under pressure