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For Employers

Programmatic Lead

Responsive Media Tech Services

3 - 5 years

7 - 11 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

dsp digital media trade analytical advanced excel management troubleshooting advertising media planning utm

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a detail-oriented and results-driven Programmatic Lead with hands-on expertise in TTD, DV360, MediaMath or StackAdapt DSP. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on programmatic advertising campaigns. You will work closely with internal teams and clients to deliver data-driven insights and ensure campaigns meet performance objectives across display, video, native and more.

Key Responsibilities

Manage end-to-end campaign execution on DSP (from Media Planning to setup, targeting, pacing to reporting and optimization to troubleshooting).

Collaborate with end clients account managers, and creative teams to align campaign strategies with client goals.

Monitor campaign delivery and performance daily, implementing optimizations to maximize ROI.

Utilize first-party and third-party data segments for precise audience targeting.

Troubleshoot campaign issues, including discrepancies, tracking, and creative approvals.

Generate insightful reports, analyzing KPIs such as CTR, CPA, CPC, CPM, and ROAS, and provide recommendations for future campaigns.

Stay updated on programmatic trends, privacy regulations, and emerging ad tech capabilities.

Support in developing testing frameworks (A/B, multivariate, creative testing, audience segmentation).

Ensure campaigns adhere to brand safety, viewability, and fraud prevention standards.

Extensive experience on retargeting & conversion campaigns.

Qualifications

Bachelor s degree in Marketing, Advertising, Business, or related field.

3-5 years of hands-on experience in programmatic advertising, with direct exposure to StackAdapt & TTD /DV360 DSP (required).

Strong understanding of programmatic ecosystems, RTB, and digital media metrics.

Proficiency with tracking and attribution tools (Google Tag Manager, Pixels, UTM).

Analytical mindset with advanced Excel/Google Sheets skills; experience with BI tools is a plus.

Strong communication skills to liaise with clients, vendors, and internal stakeholders.

Ability to manage multiple campaigns and deadlines simultaneously.

Familiarity with other DSPs (DV360, The Trade Desk, MediaMath) is an advantage.

Willing to work on the night shift.

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Programmatic Lead