Programmatic Campaign Manager

Build and align strategy for Awareness Campaign
Lead all digital marketing channels - DV360, Facebook, YouTube, Campaign Manager etcManage and execute digital marketing campaigns, including sale events, content marketing, and Insider marketingStrong hands on experience on Biddable Media especially Facebook and Google Ecosystem (DV360/YT etc)Develop growth hacking strategies, work with various internal teams to manage campaign performance and constantly optimize to improve marketing efficiencies and deliver resultOn-board and manage external marketing partners (Agencies/automation tool) to have best in class solutions to drive efficiency and effectivenessStrong analytical sense and number led approach to campaigns

Responsibilities:Contribute to driving daily/weekly/monthly revenues/other business objectives, across campaigns
Timely setup and execution of marketing campaigns (with varied scale from a few crores to multi-million dollar campaigns)Continuous improvement in media impact and efficiencies (wherever possible)Clear measurement system and approach to track regular progressContinuously bringing best practice ad-Tech thinking and innovations to Promotion BazaarQualifications & Experience:Minimum 3-6 years of relevant digital marketing experience with deep understanding of the adTech ecosystem,gaming and gambling with hands-on experience with existing and upcoming technologies (eg, programmatic)Must have any UG degree from a reputed universityStrong network in the ecosystem with the key digital marketing agencies and partners (esp including Facebook, Google and large digital platforms)Strong stakeholder management, project management and collaboration skillsSolid process orienteers along with high bias for actionInnovation mindset with ability to take risks to experiment and bring innovations to the tableStrong presentation, communication and stakeholder-management skillsCollaborative approach to work effectively with cross-functional teamsAnalytical horsepower along with ability to drive insight from dataStrong creative mind to be able to contribute towards strategizing diverse campaignsAbility to adapt and work in a fast-paced, structured environment