Programmatic Ads Specialist

You will assist sales with creating new business proposals and collaborate with clients to understand their business goals, target audience, and advertising objectives. Your responsibilities will include managing the end-to-end execution of programmatic advertising campaigns to ensure success, participating in client calls to report on performance and recommend campaign optimizations, and working closely with sales, marketing, and leadership to provide insights and recommendations for pricing strategies based on industry trends, competitive analysis, and campaign goals. You will also manage technology vendor relationships and implementation, stay up-to-date with industry trends, programmatic advertising best practices, and emerging technologies to apply to current and future client campaigns, and be a company expert on programmatic media buying. Key Responsibilities: - Assist sales with creating new business proposals - Collaborate with clients to understand their business goals, target audience, and advertising objectives - Manage the end-to-end execution of programmatic advertising campaigns to ensure success - Participate in client calls to report on performance and recommend campaign optimizations - Work closely with sales, marketing, and leadership to provide insights and recommendations for pricing strategies based on industry trends, competitive analysis, and campaign goals - Manage technology vendor relationships and implementation - Stay up-to-date with industry trends, programmatic advertising best practices, and emerging technologies to apply to current and future client campaigns - Be a company expert on programmatic media buying Qualifications Required: - Minimum of 6 years of experience in programmatic advertising with a focus on B2B audiences - Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV360, TTD, Data Xu, LiveRamp etc.) - Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP) - Previous experience in a client-facing role with a demonstrated ability to understand client objectives and lead strategy discussions - Strong analytical skills and experience with data-driven decision-making - Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously - Creative problem solver with a proactive attitude and a willingness to adapt to evolving industry trends - Knowledge of the broader digital marketing landscape and how programmatic advertising fits within larger marketing strategies - Excellent verbal and written communication skills,