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3.0 - 7.0 years
0 Lacs
karnataka
On-site
The Digital Marketing Specialist with LiveRamp Experience will be responsible for managing data onboarding and audience activation using LiveRamp. You will plan, execute, and optimize digital marketing campaigns across various platforms such as Google Ads, social media, and programmatic channels. Collaboration with data and analytics teams to segment and target audiences effectively will be a key part of your role. Additionally, you will integrate LiveRamp workflows with CRM, DMP, and marketing platforms, ensuring seamless operations. Monitoring and reporting campaign performance, along with making data-driven recommendations, will be crucial for success in this position. Ensuring compliance...
Posted 2 months ago
6.0 - 10.0 years
0 Lacs
pune, maharashtra
On-site
As a Programmatic Advertising Manager, you will play a crucial role in assisting sales teams with creating compelling business proposals. Your responsibilities will involve collaborating with clients to gain insights into their business goals, target audience, and advertising objectives. You will be responsible for managing the end-to-end execution of programmatic advertising campaigns to ensure their success. Additionally, you will participate in client calls to provide performance reports and recommend campaign optimizations. In this role, you will work closely with sales, marketing, and leadership teams to offer valuable insights and recommendations for pricing strategies based on industr...
Posted 3 months ago
5.0 - 9.0 years
0 Lacs
kolkata, west bengal
On-site
As an AVP, Marketing technology audience analyst at Synchrony, you will play a crucial role in understanding, building, and tracking audiences across various platforms to optimize current audience campaigns and shape future strategies. Your responsibilities will include performing audience analyses using internal and external data sources, creating data personas, and collaborating with marketing partners to identify trends and opportunities. Additionally, you will work closely with cross-functional teams to collect data for audience insights and manage the workflow for audience segments in programmatic and personalization campaigns. To excel in this role, you should possess a Bachelor's Degr...
Posted 3 months ago
5.0 - 9.0 years
0 Lacs
delhi
On-site
As an AVP, Marketing Technology Audience Analyst at Synchrony, you will play a crucial role in understanding, building, and tracking audiences across various platforms. Your primary focus will be on developing best practices for audience governance and supporting the broader audience strategy development. Your responsibilities will include performing audience analyses using internal and external data sources to optimize current audience campaigns and shape future campaign strategies. You will create data personas, collaborate with marketing partners to identify trends and audience opportunities, and work with cross-functional teams to collect data for audience insights. Additionally, you wil...
Posted 3 months ago
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