AVP, Marketing technology audience analyst (L10)

As an AVP, Marketing technology audience analyst at Synchrony, you will play a crucial role in understanding, building, and tracking audiences across various platforms to optimize current audience campaigns and shape future strategies. Your responsibilities will include performing audience analyses using internal and external data sources, creating data personas, and collaborating with marketing partners to identify trends and opportunities. Additionally, you will work closely with cross-functional teams to collect data for audience insights and manage the workflow for audience segments in programmatic and personalization campaigns. To excel in this role, you should possess a Bachelor's Degree with at least 5 years of experience in mining and analyzing digital audience performance in the financial domain. You should also have a strong background in enterprise-level data sciences, analytics, and customer intelligence, with a minimum of 3 years of experience in digital marketing within platforms such as CDP, DMP, DV360, Google Analytics, and more. Desired characteristics for this role include proven experience in analyzing massive data sets, proficiency in data mining techniques using programming languages like Python, SQL, and Java, and leadership skills in working with cross-functional partners to achieve mutual goals. Familiarity with analytic platforms and tools such as Hadoop, R, Hive, and Tableau, as well as knowledge of probability and statistics, machine learning, and artificial intelligence, are highly valued. You should be able to compile and analyze data from paid media and digital marketing campaigns, provide strategic recommendations to client/product teams, and demonstrate expertise in data management and analytics. Your ability to think creatively, synthesize insights, and lead strategic discussions will be essential in driving business decisions and achieving tangible results. Experience in Agile methodologies and consumer financial services organizations is a plus. If you meet the eligibility criteria of having a Bachelor's Degree with 5+ years of experience in digital audience performance analysis, or relevant experience without a degree, and are interested in working from 2:00 PM to 11:00 PM IST, you are encouraged to apply for this Level 10 role within the Marketing team at Synchrony.,