Program Manager - Market Research

As a Marketing Research Specialist, you will be responsible for creating collaborations with academic and research institutes to generate digital Intellectual Property Rights (IPR) for the company from sponsored research. Your role will involve exploring partnerships and projects with academia and research institutes to enhance company competitiveness and profitability. Additionally, you will be tasked with identifying technologies that can be converted into business models or applications. Your key responsibilities will include researching product information across different categories, facilitating project ideation for new content types through brainstorming sessions, conducting market and competitor analysis, and identifying real needs and opportunities for research proposals. You will also collaborate with external agency partners to conduct consumer research, present findings to management, and write various types of short-form content. Furthermore, you will report and escalate relevant issues to management, foster projects based on market demands, plan and implement consumer research studies, and create an ecosystem with various user groups. Clear communication and interpretation of actionable research and consumer insights across internal and external stakeholders will be essential, along with driving insights from data and connecting knowledge bases. Your role may also involve analytics and measurement capabilities using multiple data sources, statistical tools, and models. Mobilizing research on key regulations that impact innovation and conducting annual conferences and workshops to identify research areas in the mobility sector will be part of your responsibilities. Your qualifications should include a Bachelor's degree (4-year), MBA, or a Master's degree, with a minimum of 2-3 years of experience in marketing research. Proficiency in MS Office tools such as Excel, Word, and PowerPoint, as well as research experience and secondary research capabilities, will be required for this role. Strong interpersonal skills and the ability to collaborate effectively with internal and external stakeholders are key behavioral competencies for success in this position.,