Product Specialist

About the Role

Key Responsibilities

• Understand product features, USPs, and market positioning to create compelling narratives
• Plan and execute digital campaigns to promote product launches and key events
• Track, analyze, and report marketing KPIs to optimize campaign performance
  

• Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube
• Create daily/weekly content calendars and manage community engagement
• Monitor trends, competitors, and audience insights to boost reach and engagement
  

• Plan and execute Campaign ads, email marketing, and lead-generation campaigns
• Use Google Analytics, Meta Ads, and LinkedIn Campaign Manager to measure performance and ROI
  

• Design creative assets for social media, website, emailers, brochures, and campaigns
• Edit and produce engaging videos, including product demos, explainer videos, and testimonials
• Maintain visual brand consistency across all digital platforms
• Use tools like Adobe Creative Suite, Canva, Figma, or similar for high-quality content
  

• Write compelling blogs, case studies, captions, and marketing collaterals
• Develop engaging storytelling formats for product promotion and brand awareness
  

Required Skills & Qualifications

• Bachelors/Masters degree in Marketing, Digital Media, Biotechnology, Life Sciences, or a related field
• 12 years of relevant experience in digital marketing, content creation, or product marketing
• Strong understanding of social media trends, SEO, and digital advertising
• Proficiency in graphic design tools (Adobe Photoshop, Illustrator, Canva, Figma,etc.)
• Experience in video editing tools (Premiere Pro, After Effects, CapCut,etc.)
• Excellent storytelling, communication, and copywriting skills
• Ability to manage multiple projects simultaneously with attention to detail
• Analytical mindset to interpret campaign data and market insights
• KOL/social media Influencer management and engagement
  

Key Traits Were Looking For

• Creative storyteller with a keen eye for design and aesthetics
• Strategic thinker who aligns marketing initiatives with business goals
• Self-driven and proactive individual who thrives in a fast-paced environment
• Passionate about digital trends, content innovation, and brand-building
  

Why Join Us

• Opportunity to work on innovative products that make a real-world impact
• Exposure to strategic marketing, digital campaigns, and creative content
• Collaborative and growth-oriented work culture
• Freedom to experiment with creative ideas and modern marketing tools