Product Research Marketing

Spark Minda

8 - 13 years

15 - 30 Lacs

pune

Posted:3 weeks ago| Platform:

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Skills Required

market intelligence market research automotive competitor analysis market analysis product research marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position description:

Primary Responsibilities:

Carry out regular market scan and market assessment studies to monitor and forecast technology and business trends in order to identify Collate information on different clients and competitors to carry out competitive intelligence studies to identify competition and market trends and gain first mover advantage Analyze consumer demographics preferences and needs to prepare reports which will facilitate marketing teams Prepared detailed market reports detailing out upcoming models new OEMs and changes in the industries Identify future technology potential of different OEMs 2W 4W CVs and identify appropriate targets Gather OEM new model information from different Account managers and prepare and share consolidated report Scan new emerging technology and create detailed report Identify forums of interest of customers where potential branding and promotional activities can be carried out

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