Product Marketing Specialist

THE OPPORTUNITY

Product Marketing Specialist

product, sales, and demand generation teams

KEY RESPONSIBILITIES

• Product Positioning & Messaging

• Develop

  clear, differentiated messaging

  for Agentic AI products.
• Translate complex technical features into

  customer-centric value propositions

  .

• Go-To-Market Strategy (GTM)

• Own

  GTM planning and execution

  for new product launches.
• Partner with sales and demand gen teams to align campaigns with ICP (Ideal Customer Profile).
  

• Content & Enablement

• Create

  sales enablement assets

  (pitch decks, battle cards, one-pagers, solution briefs).
• Develop content like

  case studies, whitepapers, blogs, videos, and product demos

  .

• Competitive & Market Intelligence

• Conduct

  market research and competitive analysis

  to guide positioning.
• Build competitive intel for sales and update regularly.
  

• Demand & Growth Support

• Collaborate with demand gen to run

  account-based marketing (ABM)

  campaigns.
• Measure product marketing effectiveness with KPIs like adoption, pipeline influence, and win rates.
  

• Customer-Centric Storytelling

• Showcase

  customer success stories

  that demonstrate ROI and impact.
• Act as the voice of the customer, feeding insights into product roadmap.
  

WHAT SUCCESS LOOKS LIKE

• Increased

  pipeline contribution

  from product-led campaigns.
• Clear product narratives that resonate with

  enterprise buyers

  .
• Higher

  win rates and deal velocity

  through sales enablement.
• Strong XenonStack positioning as a

  leader in Agentic AI

  .

SKILLS & EXPERIENCE

• 3–6 years of

  B2B SaaS / Enterprise Tech marketing

  experience.
• Proven success in

  product positioning, GTM, and sales enablement

  .
• Strong storytelling and content creation skills.
• Experience with

  marketing automation, CRM, and analytics tools

  (HubSpot, Salesforce, Google Analytics).
• Understanding of

  AI, Cloud, and Data ecosystems

  ; Agentic AI familiarity is a plus.
• Excellent written, verbal, and presentation skills.
• Analytical mindset with ability to track and optimize marketing effectiveness.