Product Marketing Specialist

About Phenom

Phenoms purpose is to help a billion people find the right job. As a global AI-powered talent experience platform, Phenom enables enterprises to attract, engage, hire, and develop talent through intelligent automation and personalized experiences. Innovation, customer obsession, and speed are at the core of everything we do.

Role Overview

Product Marketing Manager (PMM)

Key Responsibilities

Product Positioning & Messaging

• Own product positioning, messaging, and value propositions for assigned product lines
• Develop clear, differentiated narratives aligned to target buyer personas and industries
• Create and maintain core messaging frameworks, pitch decks, and competitive battlecards

Go-To-Market & Product Launches

• Plan and execute B2B product launches in collaboration with Product, Sales, and Marketing teams
• Build launch plans including timelines, enablement assets, internal communications, and external campaigns
• Ensure successful rollout and adoption across regions and customer segments

Webinars, Campaigns & Enablement

• Lead and execute product-focused webinars, demos, and virtual events
• Partner with Demand Gen and Field Marketing to support pipeline-driving campaigns
• Enable Sales and Pre-Sales teams with product decks, demo scripts, FAQs, and objection handling

Market & Customer Insights

• Conduct market research, customer interviews, and win/loss analysis
• Track competitive landscape and provide actionable insights to internal stakeholders
• Use customer feedback and data to refine messaging and influence roadmap discussions

Cross-Functional Collaboration

• Act as the bridge between Product, Marketing, Sales, and Customer Success
• Work closely with Product Managers to deeply understand product features and roadmap
• Support analyst briefings and customer stories in partnership with PR and Comms

Required Qualifications

• 3–5 years of experience in

  Product Marketing

  , preferably in

  B2B SaaS / Enterprise software

• Strong experience in

  product positioning, messaging, and GTM strategy

• Proven track record of managing

  B2B product launches

  end-to-end
• Hands-on experience with

  webinars, virtual events, and product-led marketing initiatives

• Ability to translate complex technical features into clear customer value
• Excellent written, verbal, and presentation skills

Preferred Qualifications

• Experience in HR Tech, Talent Management, or Enterprise Platforms
• Exposure to AI-driven or data-centric products
• Experience working with global sales teams and multiple geographies
• Familiarity with tools like Salesforce, Marketo/HubSpot, and webinar platforms

What You’ll Love About Phenom

• Work on industry-leading AI products used by global enterprises
• High-ownership role with strong visibility and impact
• Collaborative, fast-paced, and innovation-driven culture
• Opportunities for growth, learning, and leadership development

Location: