Product Marketing Specialist

Designation: Associate Manager - Product Marketing Location: Chennai Experience: 2-5 years Who Are We? M2P Fintech is a leading Banking Technology Platform, shaping the future of digital nance. Established in 2014 and headquartered in Chennai, we have a strong footprint across 30+ countries in Asia-Pacic, the Middle East & Africa (MEA), and Oceania. At the forefront of next gen ntech, we drive innovation in banking, lending, and payments infrastructure. Powering global ntech transactions, our comprehensive technology stack enables seamless banking solutions, lending platforms, Buy Now Pay Later (BNPL) services, customized credit cards, prepaid cards, and more. About the Role M2P Fintech is looking for a Product Marketing specialist who would play a crucial role in bridging the gap between product development and market success. This position is essential for driving product awareness, engagement, and sales through strategic marketing initiatives. The role involves collaborating with cross-functional teams such as product management, sales, and customer support to ensure products meet market needs and achieve business objectives. What Will You Do in this Role Develop and Execute Marketing Strategies: Create and implement comprehensive marketing strategies and campaigns to enhance product visibility and drive sales growth. Market Research: Conduct thorough market research to identify customer needs, market trends, and competitive dynamics. Collaborate with Product Management: Work closely with product management to translate product features into compelling marketing messages. Create Marketing Materials: Develop various marketing materials, including brochures, presentations, and digital content, ensuring consistency across all channels. Manage Product Launches: Plan and coordinate product launches and promotional activities to align with the overarching marketing strategy. Analyze Campaign Performance: Monitor and analyze the performance of marketing campaigns to optimize future eorts. Customer Engagement: Engage with customers and sales teams to gather feedback and improve product positioning. What Youll Need to be Successful in this Role BA/BS in Marketing or a related eld preferred. 2-5 years of marketing or communications experience, with a focus on writing. Experience in the relevant industry of Banking / Fintech is desirable. Strong presentation skills, storytelling ability, and a passion for understanding customer problems and experiences. Ability to work collaboratively with global product marketing teams and other stakeholders. Sharp eye for detail and highly developed organizational skills. Perks and Benefits Inclusive and People-First Culture Health & Wellness Programs Comprehensive Medical Insurance Recognition Programs Performance-based ESOPs Learning Opportunities