Product Marketing Specialist (Aftermarket)

About the team:

Primarily responsible for ensuring the product''s operational readiness, efficiency, and alignment with regional market needs by overseeing lifecycle processes, coordinating cross-functional initiatives, and acting as a vital link between product teams and business stakeholders. This role will drive product adoption, optimize feature rollout processes, and advocate for India-specific requirements to influence the product roadmap and enhance the customer experience.

What you can look forward to as Product Marketing:

• Development and execution of product and marketing strategies as part of annual strategic planning, Identification of customer needs and market trends.
• Development of new product initiatives and identifying of new business opportunities
• Ensuring alignment of marketing and product development process, participation in development projects & development of value propositions and price positioning
• Creation of marketing communication concepts, catalog creation & managing profitable product portfolio pipeline
• Shared responsibility for sales and margin (together with sales teams).

Your profile as Product Marketing:

• Degree in engineering or business administration education, with focus on sales and marketing. (Candidate with AFTER MARKET experience only preferred)
• 6 to 12 years of experience in product management or strategic marketing management
• Knowledge about product life-cycle management in Automotive/commercial vehicle industry Experience in automotive workshop business development, service business will be an asset, Strategic thinking, Good communication skills
• Creativity, result driven and financial skills, willingness to travel
• Knowledge of IT tools like SAP, Microsoft applications, Tableau/Power BI and PLM.

Why should you choose ZF Group in India?

Innovative Environment: