Product Marketing Manager

As a Senior Product Marketing Manager (SPMM) at iSOCRATES, you will be instrumental in driving the success of the SaaS platform MADTECH.AI through strategic marketing initiatives. Your role will involve collaborating with various teams to understand market trends, customer needs, and competitive landscape to shape product positioning and go-to-market strategies. Your expertise in digital marketing and solid grasp of SaaS products will be pivotal in this role. Candidates with experience in renowned marketing agencies and a global presence are preferred. You will be responsible for developing comprehensive product marketing strategies aimed at boosting awareness, adoption, and retention of the SaaS platform. This will involve close collaboration with product management, sales, and customer success teams to ensure consistency in product messaging and value proposition. Your market research and analysis skills will be crucial in identifying customer needs, market trends, and competitive insights to drive product roadmap decisions and go-to-market strategies. Creating compelling marketing collateral such as sales enablement materials, presentations, website content, case studies, and whitepapers will be part of your responsibilities to effectively communicate the features and benefits of the product. Leading digital marketing campaigns across various channels like email, social media, SEO, and paid advertising to enhance lead generation and customer acquisition will also be a key aspect of your role. Measuring and analyzing the performance of marketing campaigns, leveraging data-driven insights to optimize strategies, and fostering strong relationships with key stakeholders are essential elements of this position. Keeping abreast of industry trends, competitive landscape, and emerging technologies to identify new opportunities and innovative marketing strategies is also expected. In your first 90 days, you will focus on strategically establishing the platform's brand presence, applying targeted marketing strategies, generating quality leads, optimizing digital channels, and laying a foundation for sustained growth within limited budget resources. Qualifications for this role include a Bachelor's/Master's degree in marketing, business administration, or related field (MBA preferred), 8+ years of total experience with at least 5 years in a product marketing role in a B2B SaaS environment, exposure to AI-based products, and a track record of successful marketing strategies for SaaS products. Proficiency in PLG and ABM, solid understanding of digital marketing tactics, strong analytical and communication skills, and the ability to work collaboratively and thrive in a dynamic environment are essential. Additionally, flexibility to work between 3:00 PM and 12:00 AM IST is required.,