Product Marketing Manager (Content Marketing)

Securden, a company that has established a robust demand generation engine, is in search of a Product Marketing Manager (Content Marketing) who can play a pivotal role in their growth journey. This position not only offers an opportunity to lead content marketing activities but also presents a clear pathway to a leadership position within the organization. **Key Responsibilities:** - Take ownership of content marketing initiatives - Create content for the website, landing pages, demo/explainer videos - Conduct market research, competitive analysis, product benchmarking - Develop user manuals, tutorials, GUI text, etc. - Enhance product onboarding experience - Measure product usage and analyze data - Interview customers to create compelling case studies - Collaborate with demand generation teams to generate traffic and leads - Track and optimize conversions - Plan and execute marketing campaigns In essence, the primary focus of this role is to lead diverse content generation efforts aimed at attracting website traffic and engaging existing customers. **Qualifications Required:** - 5-10 years of experience in software product marketing - Excellent writing skills with a passion for creating technical content - Strong technical acumen and research skills - Active presence on social media with the ability to craft engaging posts - Keen monitoring of competition and industry trends, especially in cybersecurity and digital marketing - Data-oriented mindset with a knack for analyzing campaign performance - Creative mindset and attention to detail - Proficiency in customer interaction and good presentation skills - Collaborative nature with the ability to work effectively with cross-functional teams - Eagerness to learn digital marketing concepts - Strong desire for perfection and continuous product improvement If you possess these qualifications and are excited to work in a startup environment, embracing its dynamic nature, then this role at Securden in Chennai could be the perfect fit for you. To express your interest, kindly send your profile to careers@securden.com.,