Product Marketing Manager (Content Marketing)

Securden has set up a robust demand generation engine that is scaling effectively. We are currently seeking a Product Marketing Manager (Content Marketing) with the opportunity for advancement to a leadership role. Your main responsibilities will include taking charge of content marketing activities, such as creating content for the website, landing pages, and demo/explainer videos. You will conduct market research, competitive analysis, product benchmarking, and create user manuals, tutorials, GUI text, among other tasks. Additionally, you will focus on enhancing the product onboarding experience, measuring product usage, conducting customer interviews for case studies, and collaborating with demand generation teams to generate traffic and leads. Tracking and improving conversions, as well as planning and executing campaigns, are also key aspects of this role. The ideal candidate for this position possesses 5-10 years of experience in software product marketing, excellent writing skills, and a passion for creating various types of technical content with a strong technical understanding. You should be an avid reader who enjoys conducting in-depth research before crafting content, an active social media user capable of creating engaging posts, and someone who closely monitors competitors" activities and stays updated on cybersecurity and digital marketing trends. A data-oriented individual who constantly evaluates campaign performance and suggests improvements, a creative thinker who enjoys customer interaction, and a team player who collaborates effectively with various departments are qualities we are looking for. You should have good presentation skills, a keen eye for perfection, and a willingness to learn digital marketing concepts. Most importantly, you should thrive in a startup environment and embrace the dynamic and unpredictable nature of such work settings. This position is based in Chennai. If you are interested in this opportunity, please send your profile to careers@securden.com.,