Product Marketing LEAD

As a Product Marketing Manager at Yanolja Cloud Solution Pvt. Ltd. (YCS), formerly eZee Technosys, you will play a crucial role in leading product positioning, messaging, and go-to-market strategies across various international markets. With a strong focus on B2B products, user experience, and cultural nuances, you will need to leverage your strategic thinking, creativity, and problem-solving skills to drive product adoption and market growth. **Responsibilities:** - Develop and implement tailored product marketing strategies for global markets. - Conduct market research and analyze user experience to enhance product positioning. - Create culturally relevant campaigns for targeted regions like Thailand, the Philippines, USA, Mexico, and Africa. - Track and analyze website and campaign performance using Google Analytics 4 (GA4). - Drive lead generation through targeted campaigns and marketing funnels. - Collaborate with product, sales, and creative teams on go-to-market plans. - Craft compelling product stories and marketing assets to boost engagement. - Utilize HubSpot for marketing automation, lead nurturing, and campaign tracking. - Design marketing materials using Photoshop, Canva, and other creative tools. - Track, measure, and analyze campaign performance to optimize ROI. **Key Competencies for the Role:** - Strategic thinking and problem-solving abilities. - Strong storytelling and content creation skills. - Deep understanding of B2B product marketing. - Cross-cultural adaptability and global market awareness. - Strong collaboration and communication skills. - Data-driven decision-making approach. **Requirements:** - Proven experience in B2B product marketing. - Proficiency in HubSpot, Photoshop, and Canva. - Ability to work effectively with cross-functional teams in a fast-paced environment. - Excellent verbal and written communication skills in English. - Bonus: Familiarity with Figma or other design tools. Join YCS to: - Work with a global hospitality technology leader serving clients in 170+ countries. - Innovate with leading SaaS products in a dynamic, fast-paced environment. - Experience a collaborative and growth-oriented workplace with professional development opportunities. - Enjoy competitive compensation and flexible working options.,