Product Marketing Executive

As a Product Marketing Specialist, you will play a key role in supporting the management, development, and implementation of the product portfolio and innovation pipeline. Your focus will be on enhancing the brand story, driving growth, and gaining market share in priority channels and regions. Your responsibilities will include innovating products and concepts to create new business opportunities, executing product development strategies aligned with the brand's direction, and identifying recruitment and loyalty drivers. You will also be tasked with exploring white space opportunities based on consumer insights, social listening, and CRM data. In addition, you will be responsible for developing detailed calendars for product marketing and promotional programs, conducting research to build business cases, and collaborating on product marketing strategies. Your role will also involve analyzing sales trends, category shifts, market intelligence, and competition to make informed recommendations. Furthermore, you will contribute to quarterly report preparations, conduct ad hoc business analysis requests, and execute digital-first launches within designated budgets. Your ability to stay updated on emerging marketing trends, technology capabilities, and industry developments will be crucial in driving brand engagement and business opportunities. To be successful in this role, you should possess a curative lens for innovation, analytical skills, forward-thinking mindset, and trend-hunting abilities. Your qualifications should include at least 2 years of related work experience, proficiency in Excel and analytics, experience in beauty product launches, and knowledge of product brief development. Your success will be driven by your strategic agility, financial acumen, disruptive mindset, consumer-centric approach, and strong project management skills. By being detail-oriented, a team player, and embracing change, you will contribute to the growth and success of the product marketing strategy.,