Product Marketing (B2C Digital Products)

As an Assistant Product Marketing Manager at our large-scale global company located in Andheri East, Mumbai, you will play a vital role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. Your responsibilities will include: - **New Product Ideation:** Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities. - **Go-to-Market Strategy:** Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits. - **Competitor Research:** Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively. - **User Lifecycle Management:** Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement. - **A/B Testing:** Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators. - **App Store Optimization (ASO):** Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores. - **Stakeholder Management:** Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors. The ideal candidate should possess the following qualifications: - **Communication:** Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner. - **Product Analytics:** Strong understanding of product analytics and the ability to derive actionable insights from data. - **App Media Buying:** Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc. Proven ability to optimize campaigns for maximum ROI. - **App Monetization:** Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals. - **Design and Messaging:** A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity. In addition to the challenging role, some of the perks, benefits, and work culture at our company include flexible work hours and leaves, salary advance, maternity/paternity leave benefits & adoption assistance, butler & concierge services, team off-sites & celebrations, insurance benefits for you and your family, interest-free loans, gift vouchers for special moments, fully-equipped gym, and education sponsorship programs.,