Product Marketing (B2C Digital Products)

As an Assistant Product Marketing Manager at our large-scale global company located in Andheri East, Mumbai, you will be an integral part of our team, focusing on mobile apps. Your role will involve collaborating with cross-functional teams to generate innovative ideas, executing go-to-market strategies, and ensuring the success of our mobile applications. Here is a breakdown of your responsibilities: - New Product Ideation: Collaborate with teams to generate innovative ideas for new mobile app products. Conduct market research to identify trends and opportunities. - Go-to-Market Strategy: Develop and execute comprehensive strategies for successful product launches. Align marketing initiatives with product features. - Competitor Research: Conduct thorough analysis to understand market trends and effectively position our products. - User Lifecycle Management: Optimize user lifecycle from acquisition to retention using data-driven insights. - A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns. - App Store Optimization (ASO): Implement effective ASO strategies to enhance app visibility on various app stores. - Stakeholder Management: Collaborate with internal teams and external stakeholders for successful product launches. To be the ideal candidate for this role, you should have excellent communication skills, a strong understanding of product analytics, experience with app media buying platforms, knowledge of app monetization models, and a keen eye for design and messaging. Additionally, the company offers various perks, benefits, and a positive work culture including flexible work hours, maternity/paternity leave benefits, concierge services, team off-sites, insurance benefits, interest-free loans, and education sponsorship programs. If you are results-driven and passionate about mobile apps, we encourage you to apply for this exciting opportunity.,