Product Manager

As a Product Manager at our company, you will play a key role in developing and executing marketing strategies to promote our medical devices. Your responsibilities will include market research, branding, lead generation, digital marketing, and collaborating with sales teams to drive business growth. To excel in this role, you should have a solid understanding of the medical device industry, regulatory requirements, and healthcare marketing trends. Key Responsibilities: - Conduct market research to identify customer needs, competitors, and industry trends. - Analyze sales data and customer feedback to enhance marketing strategies. - Identify new business opportunities and market segments. - Develop and implement marketing campaigns for medical devices. - Ensure consistent messaging across all channels through branding initiatives. - Create marketing materials like brochures, presentations, and videos. - Participate in medical conferences, trade shows, and exhibitions to showcase products. - Manage digital marketing efforts including SEO, SEM, and social media campaigns. - Generate and publish content for websites, blogs, and social media platforms. - Oversee email marketing campaigns and customer engagement initiatives. - Monitor digital marketing analytics for strategy adjustments. - Collaborate with the sales team to drive lead generation and conversions. - Establish and maintain relationships with hospitals, clinics, and healthcare professionals. - Provide sales team with product training and marketing support. - Address customer queries and assist in pre-sales activities. - Ensure marketing materials adhere to medical device industry regulations. - Work with the regulatory team to uphold accurate product claims in promotional content. - Track marketing campaign performance and ROI. - Prepare reports and presentations for management on marketing activities and results. - Continuously optimize marketing strategies based on data insights. Qualification Required: - Bachelor's degree in Marketing, Business Administration, or a related field. - Proven experience in marketing medical devices or healthcare products. - Strong knowledge of digital marketing strategies and tools. - Excellent communication and interpersonal skills. - Ability to work collaboratively with cross-functional teams. Join our team and make a significant impact by driving the marketing efforts for our innovative medical devices.,