Product Manager

Job Title: Product Launch Manager - Beauty & Wellness Product Launch & Digital Growth

Location: Nanakaramguda, Hyderabad

Company: Ridhira Living Pvt Ltd

Experience: 8+ years in D2C beauty/wellness/personal care product brands (e.g., Nykaa, Mamaearth, Plum, WOW Skin Science)

Industry: Wellness, Personal Care, Beauty, D2C, Lifestyle

Job Overview

Ridhira Living is launching a new line of beauty and wellness products under its wellness lifestyle umbrella. We are looking for a strategic and execution-driven leader who has successfully built and scaled personal care brands from scratch with a digital-first mindset. The ideal candidate will be responsible for conceptualizing the product line, building the GTM strategy, launching across digital platforms, including E-Commerce and achieving revenue and brand growth targets.

Key Responsibilities

Product Development & Branding

Conceptualize, develop, and launch a full range of beauty/wellness products skincare, haircare, personal hygiene, etc.

Conduct market research, consumer behavior analysis, competitor benchmarking, and trend forecasting.

Work with R&D/formulation and packaging partners to ensure high-quality, market-fit products.

Develop compelling brand positioning, tone of voice, and communication for the product range.

Coordinate with packaging designers and creative agencies to create aesthetically strong and sustainable packaging.

Go-to-Market Strategy

Create and execute a launch roadmap with pre-launch, launch, and post-launch phases

Define customer acquisition, product-market fit, pricing, and promotional strategies.

Work with marketplace and D2C partners to onboard products across Nykaa, Amazon, Flipkart, Myntra, etc.

Digital Marketing & Growth

Drive digital-first growth strategy including performance marketing (Meta, Google), SEO, influencer marketing, email automation, and content marketing

Own the P&L of the product vertical, including sales targets, customer retention, and marketing ROI.

Build affiliate and influencer marketing pipelines via Instagram, YouTube, and wellness communities.

Leverage social proof and user-generated content (UGC) to build credibility.

Team & Vendor Management

Build and lead a cross-functional team including brand managers, digital marketers, designers, and supply chain executives.

Manage external agencies, manufacturers, fulfillment centers, and logistics partners.

Qualifications & Skills

Bachelor's/Masters degree in Marketing, Business, or related field.

7 to 12 years of experience in launching and scaling D2C beauty/wellness brands.

Proven success in building brands from scratch with strong digital and e-commerce orientation.

Experience in setting up Shopify/own D2C site and managing online marketplaces (Nykaa, Amazon).

Deep understanding of clean beauty trends, consumer preferences, and market gaps.

Strong commercial acumen, negotiation skills, and vendor management capabilities.

Data-driven, result-oriented, with a growth-hacking mindset.

Preferred Background

Prior experience at companies like Nykaa, Mamaearth, WOW Skin Science, Plum, Sugar Cosmetics, or similar.

Entrepreneurial/startup mindset with strong ownership.

Ability to scale a product from 0 to 10 Cr+ in revenue within 18 24 months.

Share cv at namratha.i @ridhira.com / Whattsapp-7331117853

Interested candidates please fill below details

and share via WhatsApp, must complete below DISC Assessment. Candidates after completing the assessments can text via WhatsApp completed by mentioning the position applied.

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Office timing 9:30am to 6:30pm. No hybrid are you ok with it ?:

Office location: Nanakramguda, Hyderabad. Working from office is mandatory.

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DISC (Personality Assesment Test)

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email: namratha.i@ridhira.com

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