Product Manager (Marketing)

BIG FM is venturing into the digital content space and hiring for roles across its group company. Come be a part of the team thats shaping the future of digital content that informs, inspires, and entertains. We are hiring for passionate individuals to join us on this exciting journey. Role Overview Looking for a driven and creative Product Manager who thrives in fast-paced environments. In this role, the responsibility for the end-to-end product lifecycle from launch to scale. Work cross-functionally with Content, Tech, Marketing, and Analytics to deliver an engaging, high- performing product experience. Play a pivotal role in crafting the roadmap and shaping its brand identity, content ecosystem, audience growth and monetization strategy. Role & responsibilities 1. Product Strategy & Roadmap Define and execute the product strategy and roadmap Identify audience needs and prioritize features that deliver user value and platform growth. Ensure platform scalability, performance, and innovation. 2. Content Strategy & Oversight Drive daily and weekly content programming across key lifestyle categories. Oversee the editorial calendar, ensuring SEO-optimized articles, Reels (RJ-led), and weekly spotlights. Ensure content aligns with Organizations aspirational and inspirational tone . 3. Team Leadership & Cross-Functional Management Lead a cross-functional team including Content Writers, Social Media Managers, Operations, Tech, and Community. Coordinate with the Tech Lead for platform enhancements. Work closely with the Social/Marketing team to boost content engagement across platforms. 4. Analytics & Optimization Monitor performance through tools like Google Analytics and other web/data dashboards. Use insights to drive continuous UX and content optimization. Define success metrics and KPIs for audience growth and engagement. 5. Stakeholder & Partner Collaboration Serve as the go-to product owner for internal stakeholders and agency partners. Align with BIG FMs on-air teams for integrated digital + radio campaigns. Coordinate with Legal on compliance (e.g., trademarks, disclaimers). Oversee agency deliverables and third-party partnerships for monetization and distribution. 6. Growth & Monetization Collaborate with the BIG FM Sales team to activate monetization strategies (display ads, sponsored content, advertorials). Launch email campaigns, newsletters, and engagement triggers to build a loyal subscriber base. Preferred candidate profile Qualifications MBA or Masters degree in Business, Marketing, or related fields. 5+ years of experience in product or project management for content-first digital platforms. Strong grasp of SEO, content marketing, and digital ecosystems. Proven ability to manage cross-functional teams and execute complex projects. Hands-on with website CMS, analytics tools (e.g., GA4). Experience in lifestyle, wellness, or youth-focused content domains is a strong plus. Key Competencies Strategic Thinking with a consumer-first mindset. Data-Driven Decision-Making. Team Leadership & People Management. Agile Project Execution. Deep understanding of Digital Marketing, SEO, and Social Media trends. Excellent written and verbal communication.