Project Manager - Content, Marketing

Job Description

BIG FM is venturing into the digital content space and hiring for roles across its group company. Come be a part of the team thats shaping the future of digital content that informs, inspires, and entertains. We are hiring for passionate individuals to join us on this exciting journey. This role involves managing the entire product journey from launch to growth and ensuring alignment with our mission to deliver impactful, user-centric digital experiences. Based in Mumbai, this role will manage multiple teams like Operations, Content, Social Media/Marketing, Tech, Analytics, and Community, all reporting directly to the Product/Project Manager. Role & responsibilities Product Strategy and Roadmap : Develop and execute a product strategy for the BIG Live: lifestyle content platform, aligning with BIG Digitals vision. Create and maintain a product roadmap, ensuring timely delivery of features. Content Strategy and Management : Develop and oversee content strategies for BIG Live, ensuring daily articles, weekly category spotlights, and 10–15 RJ-led Reels (e.g., lifestyle tips) across all ten categories. Manage the Content & Copywriter team to produce high-quality, SEO-optimized content. Ensure content aligns with BIG Live’s inspirational tone and brand guidelines Team Leadership and Coordination : Manage and lead the cross-functional team for the assigned product, including Operations (call center), Content Copywriters, Social Media/Marketing Lead, and Community Manager, ensuring seamless collaboration. Guide the Content team to produce daily updates, ensuring alignment with SEO goals. Direct the Social Media/Marketing team to achieve a decent engagement rate through campaigns. Work with the Tech Lead to maintain platform stability and implement features specific to the product. Support the shared Community Manager in fostering engagement through comments, forums, and events tailored to the product’s audience. Data and Web Analytics : Use data/web analytics tools (e.g., Google Analytics etc) to monitor performance metrics Provide data-driven feedback to the Tech partner to improve user experience, such as enhancing the category grid layout or mobile responsiveness on biglive.com. Stakeholder Communication : Act as the primary point of contact for all updates related to the assigned product. Oversee project timelines, budgets/p&l, and deliverables Collaborate with the Legal team to ensure compliance (e.g., trademarks, disclaimers) for the product. Align with BIG FM’s marketing & programming teams to integrate radio and digital campaigns (e.g., RJ mentions, jingles) for maximum reach, tailored to the product’s audience. Manage agency partnerships for content and social media, ensuring deliverables Conduct weekly performance reviews Manage email marketing campaigns, sending weekly newsletters to build a robust list of subscribers. Qualifications Master’s degree in Business, Marketing, Communications, or a related field; MBA preferred. 5+ years of experience in product or project management, with a focus on content-driven digital platforms in the lifestyle sector. Proven expertise in Digital Marketing, including Social Media (e.g., Instagram, X) and SEO, with a track record of driving engagement and rankings Strong knowledge of website management, including content integration, user experience, and mobile responsiveness. Hands-on experience with data/web analytics tools (e.g., Google Analytics) to monitor performance and optimize campaigns. Demonstrated content writing skills, with experience creating SEO-optimized blogs, website copy, and marketing materials for lifestyle audiences. Experience managing cross-functional teams in content and operations, with measurable outcomes (e.g., user growth, engagement rates). Familiarity with the Indian digital landscape, particularly in lifestyle content. Proficiency in project management tools (e.g., Jira, Trello, Slack) and analytics platforms. Ability to work under pressure and meet tight deadlines. Key Competencies Strategic thinking and problem-solving in content and marketing. Expertise in Digital Marketing (Social Media, SEO) and content creation for lifestyle platforms. Data-driven decision-making using web analytics. Team leadership and conflict resolution. Time management and prioritization. Adaptability to fast-paced environments. Location Mumbai, India (on-site).