Product Manager - Generics Business

2 - 5 years

10 - 12 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

1 To devise brand strategy to manage brand profitability and sales targets 2 To devise promotional plans and ensure timely and qualitative execution of the same 3 To develop and deploy promotional material, visual aids, leaflets, communication material etc. in a timely manner 4 To monitor and control promotional expenses month on month to be within the budget 5 To ensure on going analysis of internal and external brand performance 6 Responsible for insight mining and understanding customer behaviour through market research 7 To proactively conduct competition mapping, targeting and segmentation exercises for improving brand performance 8 To collaborate and engage with the Sales teams for mutual information sharing and delivering of targets 9 To liaise with other cross functional teams and vendors for timely implementation of brand strategy

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Wockhardt

Pharmaceuticals

Mumbai

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