Product & Fan Loyalty Operations Manager

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1. Job Overview (Summary)

Rajasthan Royals is looking for a high-ownership, product- and business-oriented operator to join our Fan Loyalty & Products function.

This role sits at the intersection of technology, product delivery, fan engagement and monetisation. You will be responsible for ensuring that the Rajasthan Royals mobile app and website are built, launched and scaled in line with our strategic objectives, while continuously improving fan experience and business outcomes.

You will also play a critical role in designing, implementing and scaling our Fan Loyalty Program, and in unlocking monetisation opportunities from our existing fan base and first-party data. This is a hands-on role for someone who enjoys working with vendors, data and cross-functional teams, and who is excited by the challenge of turning fan passion into measurable engagement and revenue.

2. Key Responsibilities

A. Digital Product & Platform Ownership (App & Website)

• Act as the business and product owner for the Rajasthan Royals website and mobile app, working closely with external development vendors.
• Ensure products are built and iterated in line with defined objectives, fan needs and KPIs (engagement, retention, conversions, etc.).
• Translate business goals into clear product requirements, user journeys and feature priorities.
• Track, analyse and optimise app and web performance metrics, ensuring continuous improvement post-launch.
• Coordinate with internal stakeholders (technology, marketing, fan engagement and commercial teams) to ensure alignment and execution quality.

B. Fan Loyalty Program Design & Execution

• Own the end-to-end implementation and operations of the Rajasthan Royals Fan Loyalty Program within the app and website.
• Design and manage mechanics such as earning coins through fan interactions and redeeming rewards (merchandise, experiences, prizes, access, etc.).
• Ensure seamless execution across technology, UX, operations and fan communication.
• Monitor program performance and continuously optimise to drive engagement, retention and fan lifetime value.

C. Fan Data & Monetisation

• Work with fan data and engagement tools to activate our existing fan base for commercial outcomes.
• Develop and execute fan monetisation strategies (e.g. newsletters, partnerships, audience-led offerings, campaigns).
• Clearly define and answer the question: Why are we collecting this data and how does it create value?
• Drive initiatives to increase and enrich first-party data with a clear business and monetisation rationale.
• Ideate, test and implement new revenue streams tied to fan engagement and data.

D. Fan Loyalty Operations & Engagement Support

• Support operational execution for Super Royals (super fan program) and other high-value fan cohorts.
• Assist in planning and executing on-ground fan events, digital engagement initiatives, and campaigns.
• Act as a connector across product, technology, marketing, and operations to ensure fan loyalty initiatives are delivered effectively.

3. Required Qualifications

• BE/Btech and MBA (preferably) in any field
• 2-4 years of work experience in product operations, business operations, digital platforms, consulting, startups, or tech-enabled roles.
• Strong interest in technology, digital products, and data-driven decision-making.
• Experience working with vendors, agencies or cross-functional teams to deliver projects.
• Comfort with KPIs, dashboards and performance tracking.
• Ability to think both strategically and operationally; from idea to execution.
• Strong communication skills and a high-ownership mindset.

4. Preferred Qualifications

• Prior exposure to product management, loyalty programs, CRM platforms or consumer-facing digital products.
• Experience in sports, media, D2C, fintech, consumer internet or high-engagement digital businesses.
• Strong curiosity, willingness to experiment and comfort operating in a fast-moving, ambiguous environment.
• Passion for sports, fans, communities and building engaging digital experiences.

  Role & responsibilities

Preferred candidate profile