Product Content Writer(Content + Storytelling + Campaigns)

Product Content Writer (Content + Storytelling + Campaigns)

About the Job

Neuroscience meets AI

Using EEG + AI insights, we help individuals and organizations understand their mental patterns and improve wellbeing through science-backed recommendations. 

objective emotional wellness intelligence system.

Role Overview

Product Content Writer

This role requires someone who: 

• Understands human behavior and psychology 
• Can break complex science into simple, relatable messaging 
• Can maintain a consistent narrative across the entire product 
• Can think strategically while writing creatively 
• Loves writing storylines, scripts, explanations, and campaign messages 
• Is passionate about wellness, neuroscience, and emotional health 

You will shape how millions understand their mind. 

Key Responsibilities

1. Product Content Writing (App Content & Microcopy)

• Write in-app content for therapy modules, recommendations, states, and results. 
• Create microcopy for onboarding, buttons, empty states, error messages, tooltips, and flows. 
• Maintain clarity, empathy, and simplicity in all user-facing communication. 
• Develop storylines and structured flows for guided modules (stress, focus, anxiety, relaxation). 

2. Content for Marketing & Campaigns

• Write scripts and content for social media campaigns, videos, carousels, and storytelling posts. 
• Create compelling copy for newsletters, announcements, and new feature releases. 
• Craft hooks, emotional narratives, and logic-driven messaging for B2C audiences. 

3. Website & Product Narrative

• Write website content for landing pages, feature pages, FAQs, and product explanations. 
• Craft simple scientific narratives around EEG, AI, and mental wellness. 
• Develop consistent messaging pillars and brand tone guidelines. 

4. Storytelling & Creative Direction

• Carry a story theme across campaigns and product journeys. 
• Create long-form pieces that blend science + storytelling. 
• Work with designers and illustrators to bring narratives to life. 

5. Research & Content Intelligence

• Convert scientific concepts into everyday language people understand. 
• Study user psychology and adapt content tone accordingly. 
• Conduct competitor analysis and suggest messaging improvements. 

6. Collaboration

• Work closely with product, design, marketing, and leadership teams. 
• Support presenters with scripts, angles, and talking points. 
• Ensure alignment in communication across all platforms and teams. 

Must-Have Skills

• 2–3 years of experience in content writing, UX writing, copywriting, or product content. 
• Excellent command of English and strong storytelling ability. 
• Ability to simplify complex information (science, behavior, neuroscience). 
• Strong understanding of tone, emotional writing, and audience psychology. 
• Experience writing content for apps, websites, or digital products. 
• Ability to maintain consistency across long content flows. 
• High creativity paired with logical thinking. 

Good-to-Have Skills

• Experience in wellness, health-tech, neuroscience, psychology, or meditation content. 
• Background in UX writing or product writing. 
• Understanding of mental models, emotional triggers, and user behavior. 
• Ability to contribute to content strategy and narrative frameworks. 
• Experience writing scripts for videos or demos. 

Why Join Basil Health

• Shape the voice of a first-of-its-kind 

  EEG + AI emotional intelligence platform

  . 
• Work closely with a visionary leadership team focused on deep science and meaningful storytelling. 
• High ownership, creative freedom, and opportunities to influence product experiences. 
• Contribute to a mission that improves emotional wellbeing through evidence-based insights. 
• Be part of a fast-growing neurotech startup creating a new category globally.