Product Adoption Specialist

As a Merchant Product Growth Analyst at GoKwik, you will play a crucial role in bridging the value communication gap between the company's product and merchants. Your primary focus will be on driving product love, improving feature adoption, and unlocking cross-sell/up-sell opportunities across ENT & SMB accounts. Here are the key responsibilities associated with this role: - Develop frameworks and tools to effectively communicate product value propositions to merchants. - Collaborate with Sales and Merchant Success teams to enhance messaging and storytelling for different Ideal Customer Profiles (ICPs). - Conduct regular workshops, webinars, and training sessions for internal teams and merchants to enhance product understanding. - Identify adoption bottlenecks for new/existing features and design interventions to drive adoption such as incentives, playbooks, and campaigns. - Collaborate with the Product team to prioritize features based on merchant feedback and ROI impact. - Develop merchant-focused onboarding and feature launch programs to maximize uptake. - Partner with Sales and Merchant Success teams to identify opportunities for ARR expansion. - Design campaigns and account growth strategies to promote complementary products and features. - Define and monitor success metrics like upsell conversion rate and account growth rate. - Build a feedback loop to gather and analyze merchant pain points, product gaps, and opportunities. - Convert insights into actionable strategies for Sales, Product, and Merchant Success teams. - Create merchant success stories and case studies to showcase product impact. GoKwik, founded in 2020, aims to democratize the shopping experience and increase GMV realization for e-commerce businesses. Backed by Sequoia Capital India, Matrix Partners India, RTP Global Think Investments, and marquee angels, the company focuses on boosting conversion rates and reducing RTO for partners using AI/ML technologies. The 1-click Kwik checkout improves checkout conversion rates, leading to higher GMV realization and reduced marketing CAC. Be a part of this unique journey with zero immediate competition in India by joining a team of Real Rockstars driving rapid growth.,