Job
Description
Who We Are As the leader in cloud-managed IT, Cisco Meraki connects passionate people to their mission by simplifying the digital workplace. Our impact is driven by the innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters. Our employees fuel the magic of the Meraki community. They have fostered an environment that empowers Merakians to challenge limits, embrace risks, and assist our customers in pursuing their missions. Our guiding principles are rooted in our four core values: 'care deeply,' 'everybody in,' 'simplify everything,' and 'be brave.' These pillars have propelled us to the forefront of cloud-managed IT leadership and have played a pivotal role in crafting a more inclusive future for all. Cisco Spaces Cisco Spaces a cloud platform that turns buildings into smart spaces, is one of the fastest growing software products in Cisco. We are helping users reinvent their buildings in a hybrid world by making them safer, smarter and sustainable. Were looking for a Product Activation Specialist; a high-achieving individual who will be responsible for the customer intelligence strategy and vision. In addition to having the communication skills to influence and collaborate effectively; being inherently curious and eager to learn new tools and technologies, whilst keeping up with a constantly evolving product and market means you thrive in a fast-moving environment. What Youll Do Market research & Demand Generation Owner of the customer database: research and map out user personas, scope out ideal accounts and keep an up-to-date database of key user contacts, product champions, and critical decision-makers. Advocate for no & low touch customer activation of Cisco Spaces - across all touchpoints. Understand customer difficulties and how Cisco Spaces addresses these across verticals and personas and drive demand generation activities. Build and operate a qualified lead database using a mix of Cisco internal & external tools such as zoominfo, Apollo.io, D&B Hoovers, etc You will support the Product Lifecycle team in creating targeted activation campaigns to drive adoption and meet business goals. Drive activation and adoption for Cisco Spaces customers by partnering with Product and Marketing teams to develop regional and industry-focused playbooks, including targeted outreach, lead engagement and nurture strategiestargeted at accelerating product adoption and growing usage. Drive event attendance : providing a direct touchpoint to experience and product adoption. Data Driven Analysis Develop a deep understanding of customers and how they engage with your product campaigns, collaterals and product. Collaborate with other team members to develop appropriate metrics to measure campaign performance, effect, lead generation, activation pipeline development, product adoption, and value of our efforts. Always thinking of new ways to address existing problems using data, AI, process, and technology Collaborate with Product Marketing and Customer Success in building a repeatable framework for targeting, acquiring, educating and nurturing customers. Required qualifications BSc / Msc equivalent experience (or above) in Business/Engineering/Marketing Outstanding written and verbal communication. Skilled in crafting presentations and effectively communicating results to team members. Proficient in Microsoft Excel, with an ability to operate in uncertainty, handle and build multiple data streams and make sense out of it. (Power BI & Tableau is a plus) Ability to understand data, analyzing results, and optimizing for scale Proficiency in MS Excel, SaaS CRMs and lead generation tools (HubSpot, Salesforce, Pendo, Marketo, Apollo.io, Zoominfo, etc.) Bonus Skills Up to 2 years of experience driving successful customer intelligence for SaaS products - for paid and free trial customers
