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Principal Consultant, Technical Marketing

Principal Consultant, Technical Marketing

Informatica

6 - 11 years

25 - 30 Lacs

bengaluru

Posted:-1 days ago| Platform:

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Skills Required

project management data management data analysis information security business analysis engineering master data management sql technical consulting data quality computer science technical analysis mdm data governance data privacy etl

Work Mode

Work from Office

Job Type

Full Time

Job Description

As a Senior Technical Marketing Consultant, you will shape and build the go-to-market strategy for our data management platform by translating technical features into compelling outcomes. Youll promote technical marketing content and collaborate with pre-sales, sales, and product teams to enhance competitive positioning. You will lead projects like creating demos and delivering workshops to engage and educate customers and partners.

Your Role ResponsibilitiesHeres What Youll Do

Develop technical marketing assets such as white papers, blog posts, presentations, and webinars. Build and manage engaging demo environments that highlight our platforms strengths and difference.
Develop, and deliver technical and business workshops for customers, partners, and other teams to enhance their understanding of our solutions.
Be a important technical resource for pre-sales and technical sales teams by providing tools, training, and support to position our products against competitors.
Work with product managers to influence the product roadmap by sharing field feedback and competitive insights.
Conduct in-depth technical analysis of competing solutions to identify strengths and weaknesses, and develop positioning strategies.
Manage short-term technical marketing projects, ensuring completion and understanding of strategic goals.
Support the field marketing team by providing technical expertise and content for demand generation campaigns, trade shows, and other marketing events.
Be a subject matter expert and promoter for our data management solutions at industry events, webinars, and customer meetings.

What Wed Like to See

Bachelors degree in a technical field like Computer Science, Engineering, or a related marketing discipline.
Experience with the data management ecosystem, including hands-on experience or knowledge of Master Data Management (MDM), Data Governance, and Data Privacy solutions.
Experience translating complex technical concepts and features into clear value propositions and business benefits.
Experience creating high-quality technical marketing content and sales enablement materials.
Experience working collaboratively with product management, engineering, and sales teams

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Principal Consultant, Technical Marketing