PR Specialist

2 - 5 years

4 - 7 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


Your role at DriveX, will be to shape and execute our publicrelations strategy to enhance brand visibility, manage media relations, andcraft compelling narratives. You\u2019ll work closely with the PR agencies, marketing,leadership, and product teams to ensure DriveX is positioned as a thoughtleader in the industry.

Key Responsibilities
  • Develop and implement PR strategies to elevate DriveX\u2019s brand presence in the market.
  • Manages agencies to build and maintain relationships with, journalists, influencers, and industry stakeholders.
  • Write press releases, media pitches, speeches, and other PR materials.
  • Proactively identify PR opportunities (e.g., awards, speaking engagements, partnerships).
  • Monitor media coverage and industry trends to identify risks and opportunities.
  • Collaborate with internal teams (Marketing, Product, Leadership) to align PR efforts with business goals.
  • Organize and manage press events, interviews, and store launches, as and when planned.
  • Measure and report on PR campaign performance using KPIs like share of voice, sentiment analysis, etc.

Requirements

Qualifications & Skills
  • Experience: 3\u20135 years in PR, corporate communications, or journalism (experience with PR agency or automotive/tech/mobility companies is a plus.
  • Media Savvy: Strong network of media contacts and proven success in securing coverage.
  • Storyteller: Exceptional writing and verbal communication skills.
  • Strategic Thinker: Ability to translate business objectives into PR strategies.
  • Crisis Management: Calm under pressure with experience handling sensitive issues.
  • Team Player: Collaborative mindset with cross-functional teams.
  • Bonus: Familiarity with PR tools (Cision, Muck Rack) or SEO/content marketing

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Drivex Mobility

Transportation / Mobility

Tech City

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