PR Manager

About Affifa: Affifa is a designer brand redefining couture and occasion wear with elegance, craftsmanship, and a modern Indian soul. We design for those who wear confidence like couture — blending tradition, sophistication, and style. Role Overview: We’re looking for a *dynamic, well-connected, and proactive PR Manager* to represent Affifa across multiple verticals — from celebrity tie-ups and fashion exhibitions to brand collaborations and partnerships. The ideal candidate is a go-getter with strong networking skills, creative communication, and a sharp eye for brand positioning opportunities. Key Responsibilities: Lead Brand Representation:  Act as the face of Affifa while connecting with celebrities, stylists, influencers, event curators, and collaborators. Partnership Development:  Identify, research, and reach out to potential collaborators — from luxury exhibitions to media houses, brand partners, and talent managers. Event & Collaboration Execution:  Coordinate with internal and external teams to ensure flawless execution of exhibitions, pop-ups, and PR events. Strategic Networking:  Build and maintain strong professional relationships that elevate the brand’s credibility and visibility. Media & Celebrity Outreach:  Manage outreach to celebrities, fashion stylists, and public figures for styling, features, and appearances. Follow-up & Documentation:  Maintain a detailed lead tracker, ensure regular follow-ups, and report progress to the brand management team. Team Collaboration:  Work closely with marketing, creative, and operations teams to align every collaboration with brand aesthetics and goals. Preferred Qualifications: Bachelor’s degree in Mass Communication, Marketing, or related field. 6 months -1 years of experience in PR, fashion communication, or brand collaborations. Established connections in fashion, lifestyle, and celebrity PR networks will be a strong plus. Perks: Opportunity to work closely with the leadership and creative team of a growing designer brand. Exposure to high-profile events, media, and fashion personalities. A culture that values creativity, ownership, and initiative.