PR Manager

Key Responsibilities

A. Strategic Planning & Leadership

· Design and implement the Annual Marketing Plan aligned with business goals, brand vision, and revenue targets.

· Develop monthly marketing calendars outlining campaigns, events, promotions, and digital activities, and present for review and approval in advance.

· Track and analyse marketing performance to continuously improve ROI and campaign effectiveness.

B. Marketing & Promotions

· Develop and execute integrated marketing campaigns that include:

o Social media campaigns (Instagram, Facebook, Google, etc.)

o In-house and outdoor events

o Collaborations, partnerships, and co-branded activities

o Outdoor activations such as pop-up carts and festival participation

· Oversee menu design and placement, ensuring alignment with marketing objectives and visual appeal.

· Collaborate with In-house agencies and vendors to conceptualize promotional materials and digital content.

· Ideate and execute special product sales such as festive hampers, gift boxes, and packed products via counter displays and online channels.

C. Event Conceptualization & Management

· Plan and manage monthly Soirées, ensuring effective table sales, reservation targets, and guest engagement.

· Curate in-house events including Kids’ Workshops, Parents’ Meets, Book Readings, Stand Ups, Live Music and Pop-Up Exhibitions to increase weekday and weekend footfall.

· Ensure every Sunday has an engaging and well-promoted event or activity to drive traffic and build community connection.

· Explore and finalize event partnerships that bring incremental visibility and business.

D. Guest Relations & On-Ground Sales

· Maintain a strong on-floor presence during service hours to interact with guests, understand preferences, and build relationships.

· Identify and convert opportunities for repeat visits, private events, catering, and

special occasion bookings (birthdays, anniversaries, corporate gatherings).

· Lead efforts to enhance the guest experience through personalized attention and feedback management.

E. Digital Marketing & PR

· Manage social media platforms actively with a mix of tactical (daily engagement) and strategic (campaign-based) content.

· Coordinate with the agency team for design and content creation.

· Build and maintain a positive online reputation by increasing reviews and ratings on platforms such as Google, Zomato, and TripAdvisor.

· Identify PR opportunities for media coverage, influencer tie-ups, and participation in restaurant awards and culinary features.

F. Reporting & Performance

· Prepare monthly performance reports capturing sales growth, campaign impact, event ROI, and guest feedback insights.

· Ensure alignment between marketing efforts and business outcomes.

· Drive team accountability, coordination, and creativity across all marketing and guest experience functions.

Job Type: Full-time

Work Location: In person