PR Expert

Company Description

AI CERTs® is a certification company headquartered in New York City, aiming to become a global leader in industry-specific certifications. It provides vendor-aligned and role-focused certifications in AI and Blockchain to prepare professionals to be AI-Ready, Job-Ready, and Future-Ready. With a mission to certify one billion individuals worldwide, AI CERTs® is committed to fostering lifelong learning and empowering a skilled workforce. Join an innovative company that is shaping the future by upskilling the global talent pool.

Role Description

This is a full-time remote role for a PR Expert. The PR Expert will be responsible for creating and distributing press releases, managing public relations campaigns, building strategic media relations, and implementing effective communication strategies. The role also involves collaborating with internal teams and external media to enhance brand presence and visibility across various channels.

Salary : 10LPA

Key Responsibilities

• Media Relations: Build and maintain strong relationships with journalists, editors, and influencers in AI, technology, and education sectors.
• Press Releases & Media Coverage: Draft and distribute press releases, media pitches, and thought leadership articles to secure coverage in top-tier publications.
• Brand Positioning: Strategically position AI CERTs as an authority in AI certifications through media engagements, interviews, and opinion pieces.
• Reputation Management: Monitor brand perception and proactively manage any PR crises or negative press.
• Event PR: Handle public relations for AI CERTs events, conferences, and partnerships, including press outreach and post-event media coverage.
• Content Development: Work with the content team to create PR materials, including case studies, white papers, and executive bios.
• Social Media & Influencer Engagement: Collaborate with digital marketing teams to amplify PR efforts on social platforms and engage with key industry influencers.
• Industry Partnerships: Identify and establish partnerships with key media outlets, industry leaders, and event organizers to enhance brand credibility.
• Internal Communication: Support internal PR initiatives to align messaging across teams and stakeholders.