PPC Specialist

Job Description

Calicut|Kerala|India - Full Time Job Summary We are a leading digital agency based in Dubai. We are currently looking for a PPC Specialist with at least 3 years of agency experience to join our dynamic team in Calicut. As a PPC Specialist, you will be responsible for managing and optimizing pay-per-click campaigns across various platforms to drive traffic, increase conversions, and meet our marketing objectives. You will employ your expertise in keyword research, ad copywriting, bid management, and performance analysis to maximize ROI and achieve campaign success. Responsibilities: Develop and execute PPC strategies for Google Ads, Bing Ads, and other advertising platforms. Conduct keyword research and analysis to identify high-value opportunities. Create and optimize ad copy and landing pages for maximum relevance and performance. Monitor and adjust campaign budgets, bids, and targeting to achieve KPIs. Perform A/B testing and analyze performance data to optimize campaigns. Generate regular reports on campaign performance, providing insights and recommendations. Stay updated with industry trends and best practices in PPC advertising. Collaborate with the marketing team to align PPC campaigns with overall marketing goals. Skills Required Requirements: Proven experience as a PPC Specialist or similar role, managing PPC campaigns. Proficiency in Google Ads, Bing Ads, and other PPC platforms. Strong analytical skills with the ability to interpret complex data sets. Experience with A/B testing and conversion rate optimization (CRO) techniques. Excellent written and verbal communication skills. Certification in Google Ads or other relevant certifications (preferred). Familiarity with SEO and its impact on PPC campaigns. Bachelor’s degree in Marketing, Advertising, or a related field (preferred).