Job
Description
PPC Specialist Salary:30k to 90k Location: Noida Exp:2+ year Shift:Night Job description About the Role: We are seeking a results-oriented Google Ads Specialist - PPC Specialist with a proven track record in the travel domain , specifically with expertise in generating high-quality call inquiries for flight sales within the US . You will be responsible for developing, managing, and optimizing targeted Google Ads campaigns designed to drive direct customer calls and maximize flight bookings for these key markets. Key Responsibilities: · Develop, manage, and optimize Google Ads campaigns specifically focused on driving call inquiries for flight sales across Search, and potentially Display & YouTube, targeting the US markets. · Conduct in-depth keyword research relevant to flight bookings, popular US destinations, and travel intent within these regions. · Implement and manage effective call extensions with region-specific phone numbers , location extensions, and other relevant ad extensions to maximize call visibility within the US . · Oversee Google Merchant Center (if applicable for travel products) and Google Tag Manager for accurate tracking of call conversions and user behavior within the targeted markets. · Leverage GA4 to analyze website traffic, user journeys, and call conversion data specific to US users to identify optimization opportunities. · Implement robust conversion tracking specifically for phone calls originating from Google Ads campaigns targeting the US. · Focus on optimizing the pre-call experience (landing pages with US specific content and phone numbers , ad copy tailored to these audiences) to encourage high-intent inquiries. · Monitor, analyze, and optimize campaign performance with a strong emphasis on call volume, call quality, and conversion rates within the US markets. What We're Looking For: · Minimum of 2+ years of hands-on experience in managing Google Ads campaigns, with a demonstrable focus and success in the travel domain, specifically driving call-based conversions for flight sales within the US markets. · Proven expertise in setting up and optimizing call-centric Google Ads campaigns targeting US audiences. · Strong understanding of keyword research tools and methodologies specific to the travel industry and the nuances of the US and Canadian online search behavior. · Experience with implementing and managing call tracking solutions with the ability to differentiate and analyze calls originating from the US within Google Ads and Google Analytics. · Familiarity with optimizing landing pages for call conversions, with an understanding of US user expectations and preferences. · Strong analytical skills with a keen attention to detail and the ability to interpret call data segmented by US performance to drive strategic decisions. · Self-motivated, proactive, and resourceful with a passion for the travel industry and digital marketing, with an understanding of the US online landscape. Shift Timings : US Shift timings Role: SEM / PPC Specialist Industry Type: Travel & Tourism Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate Key Skills Interested Candidate Kindly Contact Rahul 9354261364(Whats up Number) 9870568293(Whats up Number) Job Type: Full-time Pay: ₹30,000.00 - ₹47,794.89 per month Benefits: Cell phone reimbursement Schedule: Day shift Morning shift Experience: PPC Specialist: 2 years (Preferred) US MARKET: 1 year (Preferred) TOUR N TRAVEL INDUSTRY: 1 year (Preferred) Work Location: In person
