Company Description Happily Trade Exim is India's leading and most trusted Import-Export market research company. Founded in 2015, our objective is to provide authentic and meaningful information for international trade. We offer Import-Export data reports covering over 200 countries, helping businesses make informed decisions in the global market. About the Role: We are looking for a Performance Marketing Executive (PPC Executive) who can independently manage and optimize paid marketing campaigns across multiple platforms to drive high-quality leads and achieve performance targets. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and Email Marketing Ads. Key Responsibilities: Plan, execute, and optimize Google Ads, Meta Ads (Facebook, Instagram), LinkedIn Ads, and Email Marketing campaigns. Manage Pay-Per-Click (PPC) campaigns with a focus on ROI, CPL, and CPA. Analyze campaign performance and prepare performance reports using Google Analytics and other tracking tools. Conduct keyword research, audience targeting, and competitor analysis. Collaborate with the content and design teams to create effective ad copies and creatives. Continuously A/B test campaigns and landing pages to improve performance. Monitor budgets and bid strategies to maximize campaign outcomes within the allocated budget. Provide insights and recommendations for campaign improvement. Stay updated with the latest trends and best practices in performance marketing. Key Skills Required: Strong experience in Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Email Marketing Ads. In-depth knowledge of PPC strategies, performance tracking, and analytics tools. Ability to analyze data, generate insights, and prepare actionable reports. Experience in performance marketing for B2B companies is a plus. Good communication and coordination skills. Qualifications Bachelor’s degree in Marketing, Business, or a related field. Minimum 3-5 years of hands-on experience in performance marketing/PPC. Certification in Google Ads/Facebook Blueprint (preferred but not mandatory). Show more Show less