PPC Specialist

Key Responsibilities

• Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
• Handle full campaign lifecycle: audience research, ad copy, bidding, budgeting, and analytics
• Implement link cloaking and link forwarding strategies where required (especially for grey/niche funnels)
• Analyze and interpret ad performance using Google Analytics, Tag Manager, and Facebook Pixel
• Optimize ROI through A/B testing, keyword planning, and CTR improvements
• Submit proof of past performance (screenshots or reports) of successful campaigns
• Work with content, design, and tech teams to align landing pages with ad strategies
• Ensure all campaigns comply with platform policies while applying advanced strategies like cloaking when necessary

Requirements

• Minimum 2 years of hands-on experience in running Google & Meta Ads
• Proven track record of generating conversions/leads/sales — must show performance screenshots during the interview
• Experience with ad cloaking, tracking links, and affiliate/CPA funnel strategies
• Strong understanding of CTR, CPC, ROAS, and ad retargeting
• Ability to write effective ad copies and manage creatives
• Tools knowledge: Google Ads, Meta Business Manager, Google Analytics, GTM, ClickMagick, Voluum (optional)
• Must be result-oriented with clear knowledge of ad account health, warm-up, and quality score

Interested candidates can share resume at anchalhr@chainbull.net

Job Type: Full-time

Pay: ₹15,217.41 - ₹46,529.20 per month

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

• PPC: 2 years (Required)

Work Location: In person