PPC Manager

As a Digital Marketing Executive with over 3 years of experience, your expertise lies in managing and optimizing PPC campaigns on Meta (Facebook, Instagram) and Google Ads to drive measurable ROI through performance marketing and data analytics. Key Responsibilities: - Plan, execute, and optimize paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) - Conduct keyword research, audience targeting, and A/B testing - Create compelling ad copy and collaborate with designers for creatives - Monitor campaign performance, making strategic adjustments to enhance ROI - Generate detailed performance reports and insights utilizing tools like Google Analytics and Meta Ads Manager - Efficiently manage ad budgets in alignment with business objectives - Stay informed about the latest trends in digital advertising and platform updates Qualifications Required: - Minimum 2 years of experience in managing PPC campaigns on Google Ads and Meta Ads - Proficiency in Google Ads Manager, Meta Business Suite, and Google Analytics - Strong analytical skills with a data-driven mindset - Excellent communication and reporting abilities - Google Ads and Meta certifications are advantageous Preferred Skills: - Experience with eCommerce or lead generation funnels - Familiarity with conversion rate optimization (CRO) and landing page builders (e.g., Unbounce, Webflow) - Knowledge of Google Tag Manager (GTM) and event tracking Please note that the company provides benefits such as cell phone reimbursement and Provident Fund. This full-time position requires you to work during day shifts at the office located in Nipaniya, Indore.,