PPC Freelancer

About Us:

Exotica IT Solutions Pvt. Ltd. is a fast-growing IT company delivering innovative solutions in web development, digital marketing, and automation. We are looking for a skilled PPC Freelancer to manage and optimize paid campaigns across multiple platforms to drive measurable business growth.

Key Responsibilities:

• Plan, create, and manage PPC campaigns on Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads.
• Conduct keyword research, competitor analysis, and ad copy creation.
• Optimize campaigns for ROI, CTR, and conversions.
• Track, analyze, and report campaign performance using analytics tools.
• Manage budgets effectively and ensure campaigns stay within allocated spend.
• Suggest and implement new strategies for better lead generation and brand visibility.

Requirements:

• Proven experience as a PPC Specialist/Freelancer (min. 1–3 years).
• Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and remarketing campaigns.
• Hands-on experience with keyword tools, analytics, and A/B testing.
• Excellent understanding of conversion tracking, CPC, CPA, and ROAS.
• Ability to work independently with strong communication and reporting skills.

Good to Have:

• Experience in IT/Tech industry campaigns.
• Knowledge of SEO and digital marketing strategies.
• Google Ads Certification.

Engagement Type:

Freelance (Project / Hourly Basis)

Interested candidates can share their profiles at:
hr@exoticaitsolutions.comCall at +91 9779161649

Job Types: Part-time, Freelance

Work Location: In person