PPC Expert (Google & Meta) - D2C Focus

As an experienced PPC Expert with a background in the skincare industry, you will play a crucial role in driving results through paid search and social advertising for a Skincare brand based in Mumbai. Your expertise in Google Ads and Meta campaigns will be essential in optimizing campaigns for maximum ROI. Responsibilities: - Develop and execute PPC strategies for Google and Meta platforms, aligned with FMCG and D2C goals. - Conduct audience segmentation and enhance campaign performance through A/B testing, keyword analysis, and ad copy adjustments. - Utilize tools like Google Analytics and Meta Ads Manager to track, measure, and report campaign performance. - Efficiently manage PPC budgets across channels to achieve optimal results. - Collaborate with cross-functional teams to ensure paid media strategies align with broader marketing objectives. Requirements: - Possess 5+ years of PPC experience with Google Ads and Meta Ads in FMCG or D2C sectors. - Strong proficiency in campaign optimization, analytics, and reporting tools. - Expertise in keyword research, bid management, and ad copy creation. - Familiarity with audience segmentation, budget management, and performance forecasting. - Hold a Bachelor's degree in Marketing or a related field; certifications in Google Ads/Meta Ads would be advantageous. If you are a results-driven PPC expert looking to make an impact on D2C campaigns, we are eager to hear from you.,