PPC EXPERT

We are seeking a results-driven and analytical PPC Expert to manage and optimize our pay-per-click advertising campaigns across Google Ads, Bing, social media, and other digital platforms. The ideal candidate has a deep understanding of digital advertising, strong technical and analytical skills, and a proven track record of driving ROI through strategic paid campaigns.

Responsibilities :

1. Campaign Strategy and Planning

• Understand client objectives, target audience, and business goals.
• Develop and propose strategic Google Ads plans (Search, Display, YouTube, Shopping, etc.).
• Coordinate with the team to align Google Ads strategy with overall digital marketing efforts.

2. Keyword Research & Ad Group Structuring

• Conduct in-depth keyword research using industry tools.
• Organize keywords into relevant ad groups to improve Quality Score and performance.

3. Ad Copywriting & Creative Collaboration

• Write compelling headlines, descriptions, and sitelink copy.
• Collaborate with the creative/design team for banners, videos, and landing pages required for campaigns.

4. Campaign Setup and Management

• Create, set up, and launch campaigns in Google Ads dashboard with correct targeting, bidding, and budget.
• Continuously monitor and optimize campaigns for maximum ROI and performance.

5. Performance Analysis & Reporting

• Track and analyze key campaign metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Prepare regular reports with insights, learnings, and future action plans.
• Submit reports to the senior team and present performance in internal reviews.

6. Client Communication

• Participate in regular client calls and meetings to present updates, strategies, and results.
• Address client queries and share campaign progress with clarity and professionalism.

7. Documentation and Accountability

• Maintain detailed documentation of campaign strategy, changes, and performance.
• Ensure proper record-keeping of reports, approvals, budgets, and campaign logs.

8. Team Collaboration

• Work closely with SEO, Social Media, Content, and Design teams to ensure integrated campaigns.
• Actively contribute ideas during internal brainstorming or strategy sessions.

9. Ownership and Initiative

• Take full ownership of assigned campaigns, from ideation to execution and reporting.
• Proactively suggest improvements and identify growth opportunities for client accounts.

10. Learning and Development

• Stay updated with the latest Google Ads updates, tools, and digital advertising trends.
• Attend internal training and knowledge-sharing sessions.

11.experience

• 4+ Years of experience.
• Relevant work experience in SEO,GMB,Google Ads is often preferred.
• Experience in a digital marketing or creative agency environment is a plus.

12.KPIs to Measure Performance

• Campaign performance metrics (CTR, CPC, CPA, ROAS, etc.)
• Lead or conversion quality
• Client satisfaction and retention
• Timely reporting and documentation
• Initiative and ownership in campaign management