PPC Executive

Job Overview:

We are seeking a results-driven PPC Expert who specializes in running and optimizing paid ad campaigns across Meta (Facebook & Instagram), LinkedIn, and Google Ads. The ideal candidate will have a deep understanding of digital advertising strategies, audience targeting, and campaign optimization to maximize ROI.

Key Responsibilities:

• Campaign Strategy & Setup: Plan, create, and execute paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Keyword & Audience Research: Conduct thorough research to identify the right keywords, audience segments, and targeting strategies.
• Ad Creation & Optimization: Develop compelling ad copies, creatives, and landing pages to improve ad performance and conversions.
• Budget Management: Optimize ad spend across multiple platforms to achieve the best possible ROI.
• Performance Tracking & Reporting: Monitor key KPIs (CTR, CPC, ROAS, CPA, etc.), generate reports, and provide data-driven insights.
• A/B Testing: Conduct A/B testing on ad creatives, headlines, and landing pages to improve performance.
• Remarketing & Retargeting: Implement advanced retargeting strategies to re-engage potential customers.
• Stay Updated: Keep up with the latest PPC trends, algorithm updates, and platform changes to refine strategies.

Requirements & Qualifications:

• Educational Requirement: Bachelor's degree in Marketing, Business, or a related field.
• Certification: Must possess a recognized Performance Marketing Certificate (e.g., from Google, Meta, or a reputable digital marketing institution).
• Experience Level: Ideal for a motivated recent graduate or someone with 3-6 months of relevant internship
• Foundational Knowledge: Solid understanding of key performance metrics (CPC, CPA, ROAS, LTV) and experience with bid management.
• Platform Proficiency: Familiarity with major advertising platforms like Google Ads and Meta Ads (Facebook/Instagram).
• Analytical Skills: Strong ability to analyze data in platforms like Google Analytics and translate metrics into actionable insights.
• Communication: Excellent written and verbal communication skills.

Job Types: Full-time, Internship

Pay: ₹8,000.00 - ₹10,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person