PPC Executive

We are looking for a PPC Executive to manage online ad campaigns across Google Ads and Meta Ads. Candidates with knowledge of SEO will have an added advantage. Preference will be given to local candidates who can work from our Ahmedabad office initially.

The candidate will be responsible for planning, implementing, and managing paid campaigns across Google Ads, Meta, and Bing to maximize ROI. Key responsibilities include campaign strategy, keyword research, ad copy creation, bid management, A/B testing, and performance analysis.

Experience: Minimum 1 year (No Fresher for this opening)

Responsibilities:

• Develop and execute PPC strategies across search engines and display networks.
• Manage and optimize campaigns on Google Ads, Meta, Bing Ads, and Yahoo.
• Conduct keyword research, targeting, and competitor analysis to maximize ROI.
• Create compelling ad copy and landing page strategies to improve CTR and conversions.
• Monitor campaign budgets, bids, and performance metrics daily.
• Perform A/B testing on ads and landing pages for continuous optimization.
• Analyze campaign data and prepare performance reports with actionable insights.
• Stay updated with the latest PPC trends, tools, and best practices.
• Optimize landing pages with clear CTAs (Call-to-Action).
• Apply SEO knowledge (on-page & off-page) where relevant.

Good to Have:

• Experience in remarketing, shopping ads, and display campaigns.
• Working knowledge of Google Analytics and other tracking tools.
• Ability to collaborate with SEO and content teams for integrated marketing strategies.

This is a work-from-office role based at our Ahmedabad (Sola) location