Polycab - Sales Role - Consumables Vertical

As a Sales Executive in the Consumables business vertical, your main responsibility is to develop the assigned territory market by focusing on increasing the secondary sales volume and value annually. You will work towards coordinating with existing channel partners or appointing new dealers/distributors to meet the requirements of end-customers within the territory. The Consumables business vertical includes Panel Builders, OEMs, and provides consumable cables & wires to various business segments such as Agri Processing, Cement, Agricultural Chemicals, Commodity Chemicals, Petrochemicals, Iron and Steel, Engineering and Capital Goods, Medical and Healthcare, Consumer Durables, Electronics and Systems, and Automotives. Your primary responsibilities will involve sales planning and management, achieving secondary sales revenue targets, market mapping, customer database management, ensuring customer centricity, and maintaining control over demand generation. Additionally, you will be responsible for channel and account management, implementing the Go-To-Market strategy, improving brand presence, developing new accounts, appointing channel partners, ensuring healthy ROI for partners, and managing billing and collection processes. In terms of stakeholder management, you will negotiate orders, seek support for pricing matters, coordinate with internal functions to handle customer requests, ensure compliance with key metrics, and conduct promotional activities as needed. Your accountability will lie in achieving secondary sales growth targets, market expansion targets, maintaining coverage and productivity levels, managing the end-customer landscape, acquiring new customer accounts, and ensuring distribution health. Your role will be crucial in driving sales growth, expanding market reach, and enhancing brand presence within the assigned territory in the Consumables business vertical.,