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PM or APM - Oncology

PM or APM - Oncology

sun pharma industries

2 - 5 years

6 - 7 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

product management medical affairs primary research market intelligence market research healthcare oncology market penetration forecasting marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Assistant Product Manager/ Product Manager is essential in assisting with the creation, execution, and optimization of strategic and operational initiatives that will increase the brand portfolios profitability, market share, and revenue. To assist the business unit in achieving its overall objectives, this job needs strong leadership in a variety of assignments as we'll as engagement with cross-functional teams. In close collaboration with the product manager, the assistant product manager supports the implementation of marketing and promotional plans, ensures effective sales force communication, and uses market knowledge to inform decision-making. They also Manage the Product Life Cycle (PLC) of Brands.

Key responsibilities:

Development, collaboration, implementation, accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals

Development of marketing and promotional plans for products to support the end consumers need
Ensuring marketing strategy implementation through sales force connect
Market intelligence through primary research and customer connect
Collaboration with internal external media to ensure the proper execution of strategies
Providing training, product knowledge, and direction to the field sales team to ensure that they are we'll-equipped with scientific and communication skills both.
To work with cross-functional teams like medical affairs, the learning and development team, and R D team (Research Development) in the process.
Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc
Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
Motiv ating sales team members by organizing training camps, award ceremonies, and recognition programs.
Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.

Skill sets of Product Management in the Pharmaceutical Industry

Product Knowledge
Creativity and analytical skills
Market research and intelligence to tap competitor analysis
Good communication skills
Ability to work and liaise with cross-functional teams
Team building
Forecasting and visionary approach
Sales management and leadership skills

Travel Estimate

Job Requirements

Educational Qualification

B. Pharm / M. Pharm MBA

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PM or APM - Oncology