Opendoor
PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of
Planning Group Head
at OpenDoor, WPP s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client s specific needs and challenges, providing easy access to the right capabilities. And that s why we ve built
OpenDoor
for Amazon
. OpenDoor
is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact
- for them to innovate, learn, thrive, and occasionally fail too. The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor s values are built from Amazon s own
16 Leadership Principles
, and WPP s core values of Open, Optimistic and Extraordinary. Together, when WPP s Creative Transformation meets Amazon s next-level customer centricity, our people come together to challenge and impact what s done today and build a better future. - Strong command of programmatic platforms like DV360, The Trade Desk (TTD), and ability to work on other google products like Demand Gen etc:.
- Understanding of audience targeting, including familiarity with Data Management Platforms (DMPs), audience segmentation etc:
- Ability to give insights on optimizing campaigns for maximum performance, driving CPM efficiencies
- Able to do campaign analysis and reporting, comfortable extracting actionable insights from dashboards and presenting recommendations.
- Collaboration with internal and external stakeholders, including internal planning teams, and externally with publishers & client as needed to ensure seamless execution
- With 5-8 years of relevant work experience.
- Bachelor s degree in marketing, Communications.
- An Innovative Approach : in use of media, exploration of new forms of media and communication .
- Understanding of brand and performance objectives.
- Strong business process mapping, analytical and problem-solving skills
- Ability to question & challenge team at all levels with confidence, to arrive at a clear and unambiguous view of requirements
- Excellent communication and stakeholder relationship management skills .
- Meticulous process & execution management
- Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables
- Postgraduate is a plus.
- Agency experience is preferred.
- Experience of working on a large client
