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Epsilon Data Management
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PG India - Group Head- Media Planning

PG India - Group Head- Media Planning

Epsilon Data Management

5 - 9 years

7 - 11 Lacs

gurugram

Posted:None| Platform:

Apply

Skills Required

brand campaigns tam operations management operations planning customer satisfaction project management group head marketing campaigns advertising media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader

We are an agency still grounded in our founding principle that understanding people is at centre of all we do

Each day, we apply this belief to harness the transformative power of data and technology to inspire individuals and move businesses forward

With more than 7,000 employees worldwide, Starcom partners with the worlds leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more

Starcom is part of Publicis Media within Publicis Groupe, one of the world s leading communications groups

Responsibilities Analysing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible Assessing the impact and suitability of different media types used to target certain markets based on their clients needs and wants Developing various options for media plans based on the clients objectives Analyzing the clients post-campaign results and recommending refinements Interacting with internal and external partners to evaluate, implement, and maintain a media plan Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards Creating or recommending certain media strategies to attract and retain customers, increase the clients brand recognition, and maintain and increase customer satisfaction and loyalty Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns Learn line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business

Ensure the correct deployment & implementation of o on-going brand campaigns o Application tools on both strategic and implementation level of planning o Application of BARC Software & other media software s at various stages Qualifications 10+ years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts Demonstrable experience with building effective advertising campaign Marketing & Media Understanding and Knowledge- thorough understanding of how marketing and advertising works

Working knowledge of Media Softwares like BARC, TAM, MAP Excellent interpersonal, communication & presentation skills Strong client facing and project management skills Efficient team player Strong Strategic thinking capabilities

Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning Adaptive and keen to learn on the digital ecosystem Familiar with the timelines, processes and needs of the implementation of all media

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PG India - Group Head- Media Planning